E-commerce evolution with +41% revenue

The Client: 
Mandy Shop, a multi-brand fashion retailer with a physical store and an integrated e-commerce platform.

Initial Problem
The brand was growing, but without a solid digital structure: poorly coordinated communication, improvable user experience, and lack of marketing automation prevented real e-commerce scalability.

Strategic Intervention
We built a progressive evolution path, intervening on multiple levels:

• creative direction and content communication
• UX optimization and e-commerce purchase journey
• implementation of personalized marketing automation
• integration between content, sales, and customer relations

The goal was not just to sell more, but to make the business sustainable and scalable over time.

Results
In one year of collaboration, e-commerce went from marginal growth to structured and predictable development.

• +41% annual revenue (from an initial +6%)
• 40% of sales generated by marketing automation flows
• +210 new targeted followers every month, entirely organic

Today, e-commerce no longer depends on sporadic actions, but on a system capable of generating continuous sales.
This success demonstrates the effectiveness of an integrated approach that values user experience and automation for a significant impact on performance.

The green architecture that moves you

The Client:
MarsigliLab, a high-end garden and landscape design studio.

Initial Problem
The brand had strong design value, but communication remained predominantly aesthetic and failed to convey the depth of the work or attract contacts truly aligned with its positioning.

Strategic Intervention

• communicative repositioning
• definition of language and team training
• introduction of narrative formats (emotional reels + educational content)
• strategic advertising based on creative testing and algorithmic learning

The advertising was designed as a positioning lever and not merely as promotion.

Results
Digital communication became a positioning tool, not just for visibility.

• +17,300 new qualified followers
• 3.6 times higher growth compared to the previous year
• Increased contact requests consistent with high-end services

The strategy transformed MarsigliLab's digital presence into a tool for authority, helping to position the studio as a key player in its sector.

Transforming a fragrance into a digital experience

The Client:
Niche artistic perfumery and luxury cosmetics.

Initial Problem
The challenge was to overcome the barriers of the virtual world to stimulate emotional purchases and ensure the success of new collection launches, while maintaining the brand's exclusivity.


Strategic Intervention

• creation of a digital sensory storytelling
• editorial columns dedicated to olfactory culture
• launch strategies for new collections
• targeted advertising
• relational marketing automation

Every activity was designed to transform discovery into experience and experience into purchase.


Results
Launch strategies have transformed online into the brand's primary sales channel.

• 97% of collections sold out within 72 hours of launch
• Today, approximately 80% of revenue generated by e-commerce

Digital doesn't replicate the physical experience: it amplifies it, turning desire immediately into action.

Constant growth in worldwide B2B with a 360° strategy

The Client: 
A leading B2B company in the production of ophthalmic and solar lenses.

Initial Problem
A company with strong technical expertise and an international presence, but with unstructured digital communication and little focus on generating qualified leads.

Strategic Intervention

• continuous strategic support
• editorial plan and professional content creation
• social media management focused on B2B
• international ADV campaigns (Meta, LinkedIn, Google)
• continuous monitoring and optimization

The strategy was developed in synergy with the internal team, aligning marketing and commercial objectives.

Results
Digital presence has become an integral part of international business development.

• Constant growth in online visibility in foreign markets
• Increase in qualified professional contacts
• Expansion of the network of partners and collaborations worldwide

Marketing is no longer just communication, but concrete support for B2B commercial relationships.